Fer Mininelli - RESUME

FERNANDO MININELLI
Dublin, Ireland - Fully eligible to work in Ireland
📱+353 083 106 4352
✉️fernando.mininelli@gmail.com

DIGITAL & GRAPHIC DESIGNER | UX/UI | MARKETING SPECIALIST

SUMMARY
Dynamic and results-driven Digital & Graphic Designer with a proven track record in agency and in-house settings. Expertise in managing end-to-end processes, from concept to development and execution. Collaborative leader excelling in designing and developing marketing campaigns, UX/UI design, digital assets, social media posts, adverts, logos, and visual identities.

Adept at driving sales and engagement through successful online and traditional marketing campaigns. Experienced in both B2B and B2C sectors, excelling in a collaborative environment and staying updated on industry trends.

CAREER BACKGROUND

Creative Designer
Leevin Group, Dublin | Jan 2023 - Jun 2023
One of the biggest hostel and student accommodations for international English students in Ireland.

• Creating and developing a branding strategy for all 5 brands inside the Leevin Group.
• Led the end-to-end process, including marketing, design, strategy, events, and creative processes.
• Developing concepts and designing for off and online campaigns, social media content, print collaterals, and web content and design.
• Producing new marketing strategies in order to increase engagement and sales results.
• Worked simultaneously on multiple projects and teams to increase engagement and sales results.

Achievements:
• Helped to strategy the Brand expansion for new Hostels and Student Accommodations in Ireland, Portugal and Spain.
• Led the branding design e Key Visual concept for Leevin Corporate and Leevin Guest House Portugal
• Created all the Key Visual concepts for more than 5 events to promote engagement with the guests
• Working in Irish, Spanish, and Portuguese units under the Leevin Group.

Marketing and Design Lead
Penalty, Brazil | May 2020 - Aug 2022
Award-Winning Sporting Goods Company

• Implemented an in-house creative agency from scratch in order to replace the previous external agency, managing the end-to-end process, including marketing, design, strategy, events, and planning processes.

• Managed creative teams, design and copywriting approvals, conducted brainstorming sessions and developed concepts, and led a creative community of art directors, videomakers, writers, photographers, designers, and other third parties.

• Worked closely with PR agencies to analyse data and evaluate press releases, branding, and corporate sponsorships (such as football, volleyball, athletes, and influencers), and developed close partnerships with media, journalists, and influencers.

• Implemented Product Marketing strategies (go-to-market strategy, brand messaging, promotional campaigns) and collaborated with the Trade Marketing team in delivering offline materials, displays, and POS, to execute their strategies, exceeding monthly sales records by 30%.

• Collaborated with the E-commerce team, assisting with design and contributing to product marketing launch campaigns, user-interface design and displays through their CMS platform.

• Led a rebranding project and strategic process of quantitative and qualitative research with BBDO Agency to identify the brand positioning and develop brand awareness and sales strategies.

• Coordinated several profitable events and key marketing campaigns throughout the calendar year, successfully negotiating with partners, advertising agencies, and media broadcasting.

Achievements:
• Achieved a 56% growth in followers with organic strategies on Instagram and a 250% growth in engagement across all social networks through digital activations.

• Created and managed advertising campaigns that increased Penalty's revenue by 90% in Q1 2022.

• Managed an innovative product launch campaign in the sports field, resulting in an invitation to the Sustainability committee at FIFA to improve sustainability programs in the football industry worldwide.

• Led campaigns that created organic exposure in the leading local media and won third place in the international Lusophone Creativity Award, granted by the Lisbon Awards Group in August 2021.

Marketing and Design Freelancer
Brazil | Jun 2018 - Dec 2022

• Delivered visual, graphic and web solutions to several clients, including award-winning creative agencies and companies within various sectors (B2B and B2C).

• Developed presentations, brochures, advertisements, catalogues, email marketing, corporate identity, branding, packaging, landing pages, and social media campaigns.

• Managed the end-to-end design process from understanding the client's needs, pitching ideas, taking the brief, and executing and delivering projects as required.

• Developed human-centric ideas that built belief and drove behaviour change with leaders and employees of large, complex organisations.

Achievements:
• Designed over 15 logos, 40 online and offline campaigns and institutional materials for several industries.

• Developed in-deep knowledge and experience in social media design and inbound marketing campaigns.

Creative Lead
Agencia GBA Brazil | May 2011 - May 2018
Pioneer Creative Agency specialist in Catholic Churches and the Gospel sector

• Developed fully integrated campaigns with a drive to surpass client expectations.

• Led the creative team in the end-to-end process, including the development of all creative concepts, visual designs, and messaging across various marketing channels.

• Managed the admin activities - contract management, payments, financial reporting and analysis, hiring processes, and the agency's marketing strategy.

• Guided the development of digital and traditional media campaigns, including social media content, email campaigns, print ads, and video production.

• Presented and pitched creative concepts to clients and participated in client meetings as needed.

• Mentored and coached junior members of the creative team to promote their growth and development.

• Collaborated with brands and agencies alike to deliver compelling creative ideas and platforms that can come to life across every medium.

• Played a critical role in ensuring the agency's creative work was high-quality, effective, and aligned with the client's objectives.

Achievements:
• Successfully participated in the early stages of the business creating the department from scratch.

• Performed business development and lead generation and acquired several clients within the specific niche.

• Implemented processes and strategies, hired new staff and collaborated with third parties and stakeholders.

• Constantly delivered excellent results to all customers and got excellent reviews and feedback.

Museu de Arte Moderna de Sao Paulo
Brazil | Mar 2010 - May 2011
Modern Art Museum in Sao Paulo City

• Developed institutional design projects to promote marketing actions for all the museum's products.

Marketing Analyst
General Motors, Brazil | Jan 2007 - Aug 2008
Global Leading Automotive Brand

Analysed and reported market share data on performance automotive sales and assisted in managing crises with the team, especially in the distribution of vehicles for concessionaires and internal departments.

EDUCATION

POSTGRADUATE IN BRANDING AND DESIGN - LEVEL 9
ESPM - BRAZIL - 2011
BACHELOR IN MARKETING & ADVERTISING - LEVEL 8
USCS - BRAZIL - 2007

FURTHER EDUCATION
UX Design: Design Circuit - 2021
Design Thinking: Udemy - 2020
FCE (First Cambridge Exam): London - 2009
Illustration and Design: Senac - 2008

LANGUAGES
Portuguese: Native
English: Full Professional Proficiency

TECH SKILLS
Design: Illustrator, Photoshop, Indesign
UI: Figma, Adobe XD (Basic), WordPress
Marketing: Google Analytics, Facebook Ads (Basic), Ethus (Social Media Management)
Management: Trello, Click up, RD Station (Basic)